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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 2567 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Currently closed. Opens at 09:30

Wednesday
09:30-20:00
Thursday
09:30-20:00
Friday
09:30-20:00
Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Zuelay Rosario

There was a long line to come in, but did not have to wait too long. Once inside, make sure you walk through all of the rooms. It feels like a museum but with variety of lotions, perfumes, soaps, etc. Just a lovely experience.

Amnah Almulhim

The main branch of the perfume brand It was originally an old pharmacy and they turned it into this elegant and distinctive museum, preserving its details and spirit They make soap and perfumes with imaginative and distinctive scents that you cannot smell anywhere else. It is dominated by cologne. The place has visual nourishment. They still maintain its historical spirit and it is undoubtedly worth a visit❤️‍🔥❤️‍🔥❤️‍🔥 Whoever visits Florence, you must come to him😍

Arif Ayabakan

It is also known as the oldest pharmacy in Europe, but it has evolved into a cosmetics store. It's a place to enter if you're interested, entry is free. There may be a queue.

Chelsea Janes

A good friend told me about this spot, and I'm so glad she did! Though I didn't end up purchasing anything, the beauty and history of the space was so sublime that I hardly even cared I left empty handed. It was really lime shopping in a gorgeous museum, or like time traveling to shop! Incredible!

Gloria Faur

Wonderful shop and gorgeous smells

Grzegorz Tondaś

One of the gems of Florence. It's worth visiting even if you don't intend to buy anything. A historic place with perfumes, soaps and medicines.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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