Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

Hamdan AlGhafli

Very, very, very beautiful. Among its features: The best perfume shop I've ever been to. Unmatched by any other shop in the world. Its price: Affordable. 100 for the latest perfume, 240 euros. 2025 Two houses / 5 types, like no other. You're confused about what to buy. If you want to be unique, I advise you to buy all 5 types. The average fragrance stays on the body for 9 hours. Based on the shop staff's comments.

June 12, 2025

evi drosinou

A historic pharmacy in Europe that now constitutes a special experience for visitors to Florence and an opportunity for a souvenir through which you will take the scent of the city with you.

June 11, 2025

Andrew Kanouse

What a cool place. We do love to explore perfume/cologne spots when we are traveling and this really stood out. For one, the building is gorgeous. It truly feels like you're in a historic store with a ton of ornate details. The service is unmatched. One of the attendants saw us smelling the samples and probably spent a total of 25-30 minutes going through almost every sent with us with recommendations, explanations, etc. The scents speak (smell?) for themselves, so you're likely to find something that's interesting. The packaging is beautiful and they are super efficient in terms of checking out (especially with the tax rebate, which is a must-it was so easy at the airport!). Cool store, cool history, cool scents. Definitely working trekking from our hotel to. Be sure to go to the main (big/historic) store rather than one of the smaller stores in the area.

June 11, 2025

Foodie Heidelberg

Gorgeous place to visit. And yes, it is really difficult to leave empty-handed! The scent in the shop is very characteristic of Florence and they have really unique smells. There’s a range of products from affordable to not so affordable and of course small to larger products which makes it very appropriate for a nice souvenir. Is it pricey? Yes..is it worth it that’s for you to find out . The location is incredible. There are so many details to look out for and it’s such a fun place to explore whether you there by yourself or with people. Sometimes they will have a few people waiting to go in, but they have a queuing system, which seems to be very efficient. This place is not only historical but also very very beautiful and I would say definitely worthy of a visit if you’re around the area.

June 10, 2025

Nacho López Montero

History and luxury

June 09, 2025

Markos Hernandez

This was our second visit to this awesome perfumery! I perfect place for men & women. The staff is very helpful & will help you pair all your scents.

June 09, 2025