Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

Porfirio Munguia

The pharmacy is actually a perfumery with excellent quality fragrances, as well as soaps and creams, and is the oldest pharmacy in Florence.

July 05, 2025

Lise Smout

Impressively beautiful shop. Friendly staff who speak fluent English. In several rooms there is perfume, soap, tea... You choose what you want to buy and everything is laid out at the cash register - in a separate room - so you don't have to keep track of anything and can look around calmly. They carefully wrap gifts. We also got a lot of samples.

July 04, 2025

Giulia Susini

Hello, I wanted to leave 5 stars because the shop fully deserves it: not only for its architectural beauty, but also for the quality and elegance of the products on display. However, I would like to report an episode that left me a little perplexed. I was in the large room, next to the gondola with the bells to smell the perfumes. Realizing that one bell did not give off any odor, I tried to spray the perfume on my wrist to perceive its essence. At that moment, a sales assistant (or perhaps an external collaborator, I do not know) abruptly took the bottle from my hand, accompanying the gesture with a rather irritated tone. I fully understand that I should have asked for assistance (I also work in contact with the public and I know how important it is to follow certain rules) however I believe that a kinder and more professional approach would have made the difference. Even just a smile and a phrase like: 'I'm sorry, the product cannot be handled directly, but I will be happy to help you' would have conveyed attention and courtesy. I don't think it's fair to penalize an entire experience with a lower rating because of a single episode, which is why I chose to assign the maximum score anyway. However, I hope that, in the future, the team can welcome customers with an always friendly and respectful attitude.

July 03, 2025

thais damha

Wonderful! It was worth every second in there.

July 02, 2025

Aronne

Delicious scents and kind and helpful staff with fantastic location.

July 02, 2025

Soichiro Ito

This is the head office of the world's oldest pharmacy. The interior and product layout are very beautiful and sophisticated, making it seem like a museum. The products are quite expensive, so you'll want to think carefully before you buy, but it's worth visiting just to feel the atmosphere.

July 02, 2025