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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via della Scala

4,6 3022 reviews

Via della Scala 16,

Flagship Historical Museum,

50123 Florence

Store hours

Open now Store closes at 20:00

Saturday
09:30-20:00
Sunday
09:30-20:00
Monday
09:30-20:00
Tuesday
09:30-20:00
Wednesday
09:30-20:00
Thursday
09:30-20:00
Friday
09:30-20:00
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Dragana Stojanovic

Visited Firenze many times, avoided going to this place because it was so hyped. But totally worth the visit. Amazing perfumes, and the place and presentation is the best. Angeli di Firenze is my favorite scent.

Kero Chan

Walked in and was amazed at how beautiful the shop was. It was like shopping in an old pharmacy. I could also see why people describe this place as a museum for perfumes. Of course the prices are not cheap. I did not plan to buy one but I really liked 'Melograno', which smells like baby powder and a little bit like No.5 from Chanel, so I ended up getting one to remember this trip to Italy.

Alice Holland

Incredibly beautiful shop, especially at Christmas time! A nice place to buy souvenirs or gifts. The staff are friendly and attentive.

SB

Must visit for Florence. The space itself is absolutely stunning 🤩 It’s genuinely one of the most beautiful shops I’ve ever been in. Their range of fragrances is incredible. The staff are knowledgeable without being pushy, and they let you explore at your own pace, which I loved. Great place to get your souvenirs.

T

One of the most beautiful perfumeries I've ever seen, highly recommended. Not far from the city center.

Krystina Bojanowski

Exquisite scents. I was helped by Arta at via della Scala, who beautifully walked me through the notes of the fragrances and helped me to choose. A true pleasure to work with her, and to experience the luxurious Farmaceutica. There's a scent for you here.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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