Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

Tyler Funnell

This is a cute and cozy mini version of the main Officina Profumo-Farmaceutica di Santa Maria Novella shop. Aside from dodging the crazy tourist crowds of the main shop, my wife thought the best part of shopping here was experiencing the elegance of the perfume through the person who works there. Thank you Federica! Your gracious kindness truly elevated a shopping foray into a memorable experience for us :)

June 09, 2025

M Smith

We met Aldona in the shop, she was the best, and the most sweetest sales associate in FLORENCE! Tell Aldona what you like, you will walk out with big smile and shopping bag. It was a pleasure to meeting her!!! Thank you Aldona ❤️❤️💯💯 알도나씨를 찾아주세요.

July 31, 2025

Айгюн Елчуева

The consultant literally helped us choose a fragrance in 20 minutes, she was very careful and very knowledgeable, I am very grateful for such a professional approach! And they also quickly issued tax free, although we would not have remembered. Great service and excellent perfume

June 26, 2025

Penny Hamrick

Dont miss this oldest perfumery dating back to the 1200’s with several perfumes to chose from. Bought the large Cinquanta and already requested a second!

June 10, 2025

Margaret L

TLDR; 10/10 highly recommend this shop!! Aldona is the absolute best!! My friend and I were in Firenze and we randomly stumbled upon this small shop as we were walking around the Piazza della Repubblica. We walked in to see a gorgeous display of their signature scents, and we also got to know the loveliest Aldona! She was so helpful throughout the entire process. That day, we sprayed their scents and just took a look around. Aldona was wonderful at explaining all the top and bottom notes of the fragrances, and was incredibly impressive at recognizing each perfume as we eventually mixed up our blotters (like, seriously, we were amazed by her sense of smell). Moreover, she also walked us through all the stories behind each of the scents, and we were able to learn so much about the brand’s history. We probably spent like an hour that day in the shop just chatting, but she made our experience so remarkable! My friend and I, however, are rather indecisive people, and of course, it’s also important to note how each fragrance develops on your own skin. We thus resolved to return the next day, and Aldona was incredibly sweet and gave us some testers to refresh in case we needed. We returned the next day only to be incredibly torn between some of our favorite scents. We were working with limited space in our luggage, but we just loved so many of their offerings. Aldona was incredibly patient with us and even did these blind smell tests to help us decide our favorite. 2 hours later, my friend and I eventually walked away incredibly happy not only with bottles of their Cinquanta and Angeli di Firenze fragrances, but also memories from the store and our interactions with Aldona. I cannot emphasize enough that while the perfumes by this brand our lovely in themselves, our experience was 100% curated and made by Aldona. She was literally the best!! And if you get the chance, you must visit this store!!

August 05, 2025

JANEJI SAEJAN

Went in there to shop for a gift for my mom and I was stunned by the how great the shop smelled. The display was really beautiful. The store was cute and tiny. Above all Federica was amazing. She was very helpful and very kind. I would only come back to shop at this location as long as she works here.

March 16, 2025