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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

4,9 42 reviews

Via Roma 2,

50123 Florence

Store hours

Open now Store closes at 19:30

Tuesday
10:00-19:30
Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

John Minghella

A wonderful place of history and museum backing on to the main church of Santa Maria Novella. It is housed in church buildings which contain the products of Santa Maria Novella (1221). These products continue to be popular to it's initiated and uninitiated. The brand name and products are fantastic if you like perfumes, waters and soaps. Inspirational cents......however not cheap but something may be affordable like the pot Puorri.

BlackMoni

Exclusive, fragrant, floral. Perfumes beautifully displayed, smiling saleswomen. Expensive but worth it. You can also find soaps, home fragrances. And delicious elixirs, e.g. the legendary rose elixir. There is also a fantastic room with music and flower projection. I recommend it, traditional Florence in a beautiful, fragrant setting.

Natalie S

Yet another fabulous experience with the lovely sales staff at this iconic boutique, the products have always been amazing, and the service level amazing, it was busy on our recent visit, however we were made to feel welcome and as soon as someone was available they helped us with our purchases, I adore my new candle and love these products!

Suzana Mitrovic

A wonderful place to visit if you are in Florence. If there is one thing you need to take away as a lifelong memory from Florence, it is perfume from the oldest perfumery!

M Smith

We met Aldona in the shop, she was the best, and the most sweetest sales associate in FLORENCE! Tell Aldona what you like, you will walk out with big smile and shopping bag. It was a pleasure to meeting her!!! Thank you Aldona ❤️❤️💯💯 알도나씨를 찾아주세요.

Brinkmann Hendrik

Perfect Service - Even recommended us some restaurants. The Pasta di Madorle was our favorite.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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