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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

5,0 31 reviews

Via Roma 2,

50123 Florence

Store hours

Store closes soon 19:30 • Opens tomorrow at 10:00

Tuesday
10:00-19:30
Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Itinerary
Buy online

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Tyler Funnell

This is a cute and cozy mini version of the main Officina Profumo-Farmaceutica di Santa Maria Novella shop. Aside from dodging the crazy tourist crowds of the main shop, my wife thought the best part of shopping here was experiencing the elegance of the perfume through the person who works there. Thank you Federica! Your gracious kindness truly elevated a shopping foray into a memorable experience for us :)

Айгюн Елчуева

The consultant literally helped us choose a fragrance in 20 minutes, she was very careful and very knowledgeable, I am very grateful for such a professional approach! And they also quickly issued tax free, although we would not have remembered. Great service and excellent perfume

Penny Hamrick

Dont miss this oldest perfumery dating back to the 1200’s with several perfumes to chose from. Bought the large Cinquanta and already requested a second!

M Smith

We met Aldona in the shop, she was the best, and the most sweetest sales associate in FLORENCE! Tell Aldona what you like, you will walk out with big smile and shopping bag. It was a pleasure to meeting her!!! Thank you Aldona ❤️❤️💯💯 알도나씨를 찾아주세요.

JANEJI SAEJAN

Went in there to shop for a gift for my mom and I was stunned by the how great the shop smelled. The display was really beautiful. The store was cute and tiny. Above all Federica was amazing. She was very helpful and very kind. I would only come back to shop at this location as long as she works here.

Tamari Eseridze

A local cosmetics boutique, yet the Italians know how to create beauty, ranging from architecture, cooking, art, confectionery, perfumes, cosmetics, souvenirs and even decorative cosmetics, which have no analogues. Definitely buy this brand when you're in Florence

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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