Mark Nowell

Who would have thought I would love a perfume store! I went back twice because everything smells good! Location: It is located in Venice, Italy. The interior is small, but there is a good display of the perfumes. They said this just opened a week ago. Service: they are super nice and kind. They give good description of every scent Scent: there are a lot of choices but I bought 3 that are not that strong and smells like fruity and cotton. The best scents for me are ANGELI DI FIRENCE (they said it’s the most famous scent, CINQUANTA and ALBA DI SEOUL. They all smell so good!! Price rating: 8/10, it is kinda expensive to be honest but it smells so good!! Definitely will go back here when I visit Italy again!

July 04, 2024

Ines A

Founded in 1221 in Florence as a monastery pharmacy for Dominican monks, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest continuously operating pharmacy in the world at its historic location. This history alone makes a visit special. From the charming window displays to the expert and incredibly friendly service, you'll experience something truly unique. Here, you can create exceptional fragrances, soaps, tunics, and more. The fragrances are made from genuine essential oils, which explains their higher price. Acqua della Regina – the recipe for the oldest perfume in the house, created in 1533 as a wedding gift for Caterina de' Medici to her future husband, Henry, Duke of Orléans. Anyone who appreciates the city's history, aesthetics, high quality, and beautiful fragrances will absolutely love this place. ✨🥰

August 04, 2026

Joanne Johnson

The staff here are exceptional. The woman who helped me suggested I spritz my arm with my favorite scent and sit with it for a few hours. I came back later and walked home with one of the most iconic perfumes of Italy. What a great experience! Don't miss this shop!

July 24, 2026

Francesco Tanganelli

Splendid Venetian version of the historic pharmacy of Florence

April 28, 2026

Raphaëlle Rouz

We visited the boutique and received a very warm welcome from Beatrice. She offered excellent advice, was kind, and patient. Thank you to her for this olfactory journey. We highly recommend this boutique and this saleswoman!

April 08, 2026

محمد المطيري

Firstly I would like to thank Emma for her fantastic service. She was patient very very friendly and respectful. Secondly, the perfumes most of them are brilliant and have decent smell.

August 15, 2025