Officina Profumo-Farmaceutica di Santa Maria Novella London Piccadilly

1 Piccadilly Arcade, St. James's,

Piccadilly Arcade,

SW1Y 6NH London

Store hours

Open now Store closes at 19:00

Tuesday
10:00-19:00
Wednesday
10:00-19:00
Thursday
10:00-19:00
Friday
10:00-19:00
Saturday
10:00-19:00
Sunday
12:00-18:00
Monday
10:00-19:00

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Louise Louise

Today I went to buy some incense, and an older gentleman at the store assisted me with great kindness. Since I was short on time, I couldn’t look around at other items, but the moment I caught the familiar scent I had used before, I was reminded of its truly luxurious quality. I plan to come back when I have more time to purchase it again. These days there are so many perfume brands, but I dislike all the cheap, mass-produced fragrances. I hope the same kind and helpful staff member will assist me again with my purchase. Highly recommended for anyone seeking a refined and luxurious fragrance.

Sheena King

A charming small perfume shop exhibited exceptional friendliness; the fragrances of the perfumes were pleasant. However, I believe that the scents did not harmonize well with my body chemistry.

Johnson Song

Misha was so lovely and helpful - she was patient and explained each fragrance with such detail and accuracy. She helped us narrow down to our favorite scents, and we would come back every day if we had the time in our packed itinerary! Thank you Misha.

Maria Revi

What a lovely store. It’s small but you can find anything you’d want. The staff was very helpful and kind with us.

Ola Alkazemi

I visited this branch on 18th of July and was assisted by both Iqra Ahmed & Matteo Mameli. I noticed how attentive and helpful they were to everybody. Iqra especially gave very good suggestions and recommendations when I asked her about the perfumes. Iqra had a very big smile on her face and was very helpful with everyone else around me. It’s such a delight to have visited and have had a very good experience. That makes me want to come back again.

farrah asad

purchased a beautiful scent from Anna, who was so lovely and helpful! she provided so many samples and was a joy to interact with :) will definitely be back

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.